Coca-Cola enters the ‘healthy soda’ wars
The Hustle Daily Show
The Rise of Healthy Soda Brands Against Established Giants
This chapter explores the competitive dynamics of the healthy soda market, highlighting new brands like Simply Pop and Olipop in contrast to established players like Coca-Cola. It emphasizes the branding strategies of these upstarts that resonate with younger consumers, posing challenges for traditional corporations to adapt and remain relevant.
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