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Coca-Cola enters the ‘healthy soda’ wars

The Hustle Daily Show

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The Rise of Health-Conscious Sodas

This chapter explores the emergence of prebiotic sodas as a healthier alternative to traditional soft drinks, discussing the challenges faced by iconic brands like Coca-Cola and Pepsi in adapting to shifting consumer preferences. The conversation highlights market trends, the financial success of new players like Olipop and Poppy, and the evolving competitive landscape in the beverage industry.

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