Innovación Sin Barreras 220. El arte de vender tu startup: Storytelling y Venture Capital | Hans Goecke (Prenseable)
Feb 19, 2025
Hans Goecke, Founder and CEO of Prenseable, shares his expertise in storytelling for startups. He discusses why a compelling narrative is essential for attracting investors and clients. Learn how effective PR can elevate a startup's visibility and how common misconceptions can hinder growth. Goecke highlights real case studies and common pitfalls in entrepreneurial communication. He also offers insights into the startup scene in Latin America, emphasizing the importance of storytelling and strategic adaptation in a competitive market.
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Prenseable's Origin Story
- Hans Goecke, Prenseable's founder, had entrepreneurial roots from a young age but never envisioned such scale.
- His father's passing became a turning point, pushing him towards a professional career marked by corporate experiences and an early foray into the startup world with SimplePiApp.
Misconceptions About PR
- Startups often mistakenly believe PR is primarily for direct sales conversion.
- A good PR strategy builds brand storytelling, attracts investors, and makes sales teams more effective.
When to Engage PR
- Engage PR early on, especially if founders struggle with storytelling.
- Agencies offer tailored narratives and connections, while some founders may handle communication independently via LinkedIn.