224 How I Built a 4,000+ Student Business (What Worked)

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Kate Bee has helped over 4,000 women quit drinking through her online course The Sober School. In this episode we get into how she built her business, what's working in her funnel right now, and why 52% of her students go on to join her membership.

Kate started out as a BBC journalist and began writing an anonymous blog about her own journey with alcohol. That turned into a coaching business that now helps women stop drinking without the shame, labels, or deprivation that often comes with traditional approaches.

We talk about her lead magnet the Wine O'Clock Survival Guide and why it works so well for her audience. We get into her £47 mini course called the Sober Reset and how 12% of those buyers convert to her main programme Getting Unstuck. And we discuss why her students stick around in her membership the Stay Sober Club.

Kate also shares how she thinks about selling transformation instead of information, why she focuses on making her students feel truly seen, and how she's built a community on Mighty Networks that people genuinely don't want to leave.

🔗 Check out Kate's work at https://thesoberschool.com 
🔗 Follow her on Instagram: https://www.instagram.com/thesoberschool

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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.