Kate Bean

Founder of The Sober School, a coaching platform that helps women stop drinking without shame or labels; former BBC journalist and certified life coach who has supported thousands of women through her flagship programme.

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Jan 20, 2026 • 41min

224 How I Built a 4,000+ Student Business (What Worked)

Kate Bean, founder of The Sober School, shares her journey from BBC journalist to creating a safe coaching platform for women struggling with alcohol. She reveals how her lead magnet, the Wine O'Clock Survival Guide, effectively draws in her audience. Kate discusses her impressive conversion rates and the significance of the £47 Sober Reset mini course in leading clients to her main program. Emphasizing transformation over mere information, she highlights the importance of community and trust in her methods, achieving strong retention among her students.

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