Real Estate Insiders Unfiltered Mastering the Buyer's Market: Dan Cooper on Preparing for Success Now
Jul 17, 2025
Dan Cooper, CEO of Gitcha, shares his inspiring journey from builder to tech entrepreneur, driven by a focus on buyer agency. He emphasizes the need for real estate professionals to adapt in a shifting market. The discussion highlights innovative strategies tailored to evolving buyer preferences and the challenges posed by private listing networks. Cooper also stresses the importance of resilience and creativity in navigating market changes, showcasing how technology can enhance the buyer experience.
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From Builder To Buyer-Focused Founder
- Dan Cooper started as a developer/designer/builder, survived the 2008 crash, and re-entered real estate with fresh perspective.
- He launched a brokerage in May 2020 and officially founded Gitcha in 2021 to solve buyer-focused gaps.
Publish Buyer 'Want' Listings
- Create standardized buyer "want" listings and broadcast them so buyer needs are searchable and matchable.
- Integrate that data into MLS workflows to make the MLS a two-sided network for buyers and sellers.
Listing Playbooks Miss Buyer Signals
- Sellers and agents often rely on the same rinse-and-repeat listing playbook that misses real buyer needs.
- Real-time buyer insights can reveal whether price, area, or features are the true barrier to sale.
