App Marketing by App Masters The Billion-Dollar App Monetization Strategy
May 31, 2025
Zach Witzel, founder of Helium and former Uber pricing lead, shares insights that helped Uber generate over $100M. He discusses AI's role in app monetization and how to build paywalls that convert effectively. Learn about dynamic pricing strategies and the importance of experimentation for indie developers. Zach emphasizes personalized marketing within apps and the potential of discounting. With a fun vibe and a sprinkle of humor, he reveals how to enhance user experience and retention while boosting revenue.
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Zach's Uber Monetization Journey
- Zach Witzel worked at Uber and helped unlock over $100M through smarter monetization.
- He is now bringing those enterprise insights to indie app developers with his company Helium.
Power of Dynamic Pricing
- Dynamic pricing varies by time, user, and geography and is not new but underused in mobile apps.
- Apps can significantly increase revenue by experimenting with pricing per region, segment, and entry point.
Leverage AI for Paywall Testing
- Use AI to automate paywall experiments and get suggestions tailored to your app's users.
- Don’t stick with manual paywall testing; leverage AI for faster, more profitable optimization.