Zach Witzel
Founder of Helium, an AI-powered paywall engine for mobile apps. Former pricing lead at Uber, where he helped unlock over $100M through smarter monetization.
Best podcasts with Zach Witzel
Ranked by the Snipd community
May 31, 2025 • 1h 3min
The Billion-Dollar App Monetization Strategy
Zach Witzel, founder of Helium and former pricing lead at Uber, shares his wealth of knowledge on app monetization. He discusses the power of AI in creating effective paywalls that boost revenue. Zach highlights dynamic pricing strategies, emphasizing the importance of adjusting prices based on user behavior. He also explores the significance of personalized onboarding and the overlooked benefits of discounting. With insights aimed at indie developers, he reveals how to enhance conversion rates and maximize app profitability from day one.
May 31, 2025 • 1h 5min
The Billion-Dollar App Monetization Strategy
Zach Witzel, founder of Helium and former Uber pricing lead, shares insights that helped Uber generate over $100M. He discusses AI's role in app monetization and how to build paywalls that convert effectively. Learn about dynamic pricing strategies and the importance of experimentation for indie developers. Zach emphasizes personalized marketing within apps and the potential of discounting. With a fun vibe and a sprinkle of humor, he reveals how to enhance user experience and retention while boosting revenue.
