StreamTime Sports From a van to $100M: FloSports’ gameplan for tier 2 & 3 sports
Jun 11, 2025
Mark Floreani, CEO and co-founder of FloSports, shares his journey from starting a $10K van-based startup to leading a $100M platform focused on tier two and three sports. He discusses the potential of underserved sports and innovative partnerships with organizations like NCAA and AHL. Mark highlights FloSports' tech-driven approach for enhancing viewer experiences, leveraging subscription models, and cross-promoting sports to engage fans. He also delves into Dream Sports’ investment and his vision for expanding niche markets internationally.
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Van Beginnings And Authentic Content
- Mark Floreani and co‑founders started FloSports in 2006 with a $10,000 friend investment and a conversion van.
- They lived in the van, traveled the country filming athletes and posting authentic behind‑the‑scenes content.
Niche Sports, Big Coverage
- FloSports targets 25 tier‑two and tier‑three sports with 500+ partners to fill the coverage gap under major leagues.
- The company blends streaming, production and marketing to give smaller sports the visibility they lack.
Push Partners To Improve Production
- Work collaboratively with rights holders on production and marketing rather than just ingesting feeds.
- Push partners to improve broadcast quality, graphics and commentary to grow the sport and audience.