Mark Floreani

Chief executive and co-founder of FloSports, a sports media and technology company focused on streaming and growing tier two and tier three sports; led the company from a van-based startup to a large platform with major partnerships and recent investment.

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Jun 11, 2025 • 47min

From a van to $100M: FloSports’ gameplan for tier 2 & 3 sports

Mark Floreani, CEO and co-founder of FloSports, shares his journey from starting a $10K van-based startup to leading a $100M platform focused on tier two and three sports. He discusses the potential of underserved sports and innovative partnerships with organizations like NCAA and AHL. Mark highlights FloSports' tech-driven approach for enhancing viewer experiences, leveraging subscription models, and cross-promoting sports to engage fans. He also delves into Dream Sports’ investment and his vision for expanding niche markets internationally.

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