Google Ads Attribution Settings Explained | Part 1

5 snips

Apr 16, 2025

Discover the three key attribution settings in Google Ads: click-through, engage-view, and view-through, and learn how to align them with your business goals. Tailor your strategies based on product types and recognize the critical role of brand awareness in conversions. Dive into mastering ROAS in YouTube campaigns, focusing on performance metrics for optimal results. Uncover the nuances of optimizing conversion settings for both lead generation and e-commerce, prioritizing quality over quantity for enhanced campaign performance.

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ADVICE

Optimize Attribution Windows

Use a 90-day click-through window for established e-commerce brands to maximize tracking accuracy.
Set YouTube engaged view window to one day to avoid inflated attribution from repeated exposures.

INSIGHT

Engaged View Can Inflate ROAS

Engaged view attribution can mislead by crediting conversions influenced by other channels.
This inflates perceived YouTube ROAS, often overstating true campaign effectiveness.

ADVICE

Set Short Windows for Impressions

Keep engaged view and view-through attribution windows short, around one to three days.
Use a longer 90-day window for click-through to accurately track conversion origins.

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