Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purpose of each setting and how to apply them based on your business goals and campaign types. They also share the importance of adjusting the attribution window to count conversions accurately. Watch this video now.
Connect with The Google Ads Aficionados on LinkedIn:
Usama Khan:
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Colby Doyle:
/ colbycdoyle
Glen Wilson:
/ glenmwilson
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0:00 Intro
0:52 Google Ads Attribution Models Explained Part 1
4:51 Other factors to consider which attribution model to use
9:02 Checking metrics to scale campaigns
15:03 Lead gen conversion windows
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