EYL #251 How to Master Events: Revenue Model, Maximizing Relationships, & Name Power with EYL & David Shands
Aug 18, 2023
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Join EYL for an in-depth conversation with David Shands on business investment, effective marketing, and event management. Learn about challenges with artists, partnership with Steve Harvey, and the growth of Invest Fest. Hear about experiences with billionaires, lessons from Diddy, and milestones of EYL. Get a sneak peek into this year's Invest Fest and curating successful events.
Invest Fest aims to provide a unique and memorable experience through activations, musical performances, appearances from billionaires, a vendor marketplace, and a food truck village.
Consistency in podcasting is crucial for growth, as feedback and support from other podcasters can inspire and lead to significant audience expansion.
Partnering with Steve Harvey for Invest Fest brought credibility, exposure, and new opportunities, contributing to exponential growth and success.
Networking and building connections with influential individuals like Jay-Z opened doors, elevated the event, and led to introductions with other notable figures in different industries.
Deep dives
Invest Fest 2023: A New Level of Event
Invest Fest 2023 is set to be an incredible event that promises a life-changing experience for attendees. With activations from Friday to Sunday, including musical performances and appearances from billionaires, Invest Fest is set to be an unforgettable event. The event also boasts a vendor marketplace and a food truck village, adding to the festival-like atmosphere. The event aims to provide a unique and memorable experience for all attendees.
The Impact of Consistency and Inspiration
The podcast highlights the importance of consistency in podcasting and mentions how their show has inspired others to start and maintain their own podcasts. The host shares a personal story about how the feedback they received from another podcaster encouraged them to focus on consistency and led to a significant growth in their audience. The host expresses their gratitude for the support they have received and how it has impacted their journey in the podcasting space.
Creating a Unique Experience at Invest Fest
The podcast discusses the process of planning Invest Fest and the goal of creating a unique experience for attendees. They talk about the inspiration they drew from other events and festivals, combining elements like a vendor marketplace, food trucks, and live entertainment to make Invest Fest stand out. The hosts also emphasize the importance of constantly evaluating and improving the event to provide the best possible experience for participants.
Partnering with Steve Harvey and the Impact
The podcast highlights the significant impact of partnering with Steve Harvey on Invest Fest. They discuss how Steve Harvey's involvement as a partner and speaker brought added credibility and exposure to the event. The hosts attribute their exponential growth and success to the partnership, noting how it opened doors to new opportunities and expanded their network. They express deep gratitude for the impactful collaboration and the positive impact it has had on their journey.
Overview of the podcast episode
In this podcast episode, the hosts discuss various aspects of their event called InvestFest. They reflect on how they connected with influential people, including Jay-Z, and the impact those connections had on their event. They also touch on the challenges of organizing such a large-scale event, including finding a venue, working with event planners, and securing talented speakers and artists. The hosts emphasize the value of networking and the opportunities it presents for attendees. They also briefly discuss the concept of rider requests from musicians and the importance of punctuality in the entertainment industry.
Highlighting the importance of networking and connections
One of the main ideas discussed in this podcast is the significance of networking and building connections. The hosts emphasize how meeting influential individuals like Jay-Z and building relationships with them opened doors and elevated their event. They share examples of how their connections led to introductions with other notable figures in different industries, such as Robert Smith and Tyler Perry. The hosts stress the importance of being memorable and likable when networking and highlight the opportunities that arise from these connections.
Organizing a large-scale event and the associated challenges
The hosts delve into the process of organizing their event, Invest Fest, and the challenges they faced in making it a success. They mention securing a suitable venue, working with event planners, and meticulously curating the event's program. Additionally, they touch on the financial aspects, revealing that the event cost around $1.3 million to put on. They discuss the importance of having a reliable payment processing platform and obtaining working capital to finance the event. The hosts also share their experiences with booking musicians and highlight the complexities and demands that come with it.
Discussion on punctuality and professionalism in the entertainment industry
Another topic addressed in the podcast is the significance of punctuality and professionalism, specifically within the entertainment industry. The hosts discuss the challenges they face when dealing with the schedules and demands of musicians. They highlight the importance of being on time and respecting the time of others, especially when organizing events with tight schedules and large audiences. They question the need for extravagant riders and excessive demands, particularly from musicians, and advocate for a more streamlined and respectful approach to event planning and performance logistics.
Join Earn Your Leisure for an in-depth conversation with David Shands as we delve into the intricacies of business investment, effective marketing, and the art of event management. Learn about the challenges faced when working with artists and how EYL's transformative partnership with Steve Harvey came to be. Dive into the remarkable growth story of Invest Fest, scaling from 4,000 to a whopping 14,000 attendees.
Hear firsthand about our experiences working alongside billionaires, invaluable lessons from industry giants like Diddy, and the milestones that define EYL. Get a sneak peek into what's in store for this year's Invest Fest and understand the core essence of curating successful events. Subscribe for a journey through business wisdom and unparalleled insights! #investfest #events #earnyourleisure #DavidShands
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