Land of the Giants

The Secret Algorithms That Control Your Love Life

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Jan 25, 2023
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INSIGHT

Tinder's Algorithm Is A Popularity Contest

  • Tinder once used an ELO score, a ranking based on popularity from right swipes.
  • Current algorithms still heavily factor in user activity and profile likes, resembling a popularity contest.
INSIGHT

Algorithms Predict Without Understanding

  • Dating app algorithms use historical data to predict future matches, relying on simple pattern making.
  • They extrapolate success from past user interactions without understanding personal chemistry or compatibility.
ANECDOTE

Sarah's Yes-To-All Experiment

  • Sarah Soderoff tried saying yes to everyone on dating apps to increase matches.
  • The algorithm reacted negatively, giving her lower quality matches and less relevant recommendations.
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