The Secret Algorithms That Control Your Love Life
Land of the Giants
00:00
Do You Trust the Process or the Algorithm?
The companies have sold us on the idea that math and data are the key to romantic success. The overall effect is icky and it doesn't actually improve our love experiences, says Sangeeta Sinkertz. There's another company that is trying to build trust in online dating, not through technology, but through culture. It has 22% of the market share in the US and presents a serious challenge to match groups dominance.
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