The Secret Algorithms That Control Your Love Life
Land of the Giants
00:00
How to Get More Matches on Dating Apps
Van Yung Zhang is an assistant professor at Columbia Business School. She studies how data can improve business operations. For this dating app, she was asked to figure out how to increase the number of matches on the platform. Beatbot boop, they pulled a few lovers and... Our algorithm improved the match rate by around 30%.
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