My First Million #73 - On-Demand Appliance Technicians, Credible Authority Businesses & Homesick Food Delivery
7 snips
May 8, 2020 The hosts dive into Airbnb's recent layoffs and their implications. They discuss a unique carnivore diet and an innovative food delivery service for regional delicacies, connecting expats to their favorite treats. The conversation shifts to the concept of credible authority businesses, using Gartner and HBR as prime examples. There's an intriguing debate about the merits of buying YouTube channels for business and a deep exploration of the art of storytelling in marketing, emphasizing its role in consumer engagement.
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Tony Hawk's Brand Value
- Tony Hawk, at the height of his video game success, found toilet paper with his branding.
- He promptly fired the marketing team who prioritized profit over brand value, showing his commitment to his image.
Tapping into Nostalgia
- Leverage nostalgia and the desire for unique, regional products.
- Goldbelly's success demonstrates people's willingness to pay a premium for beloved hometown treats.
The Power of Storytelling
- People are drawn to "best of" product recommendations, especially if they have a compelling story.
- Building an email list around this concept, similar to Huckberry, can drive impulse buys.
