#73 - On-Demand Appliance Technicians, Credible Authority Businesses & Homesick Food Delivery
My First Million
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The Business Model Behind Gartner: Research, Sales Culture, and Decision Making
This chapter examines how Gartner generates revenue through IT research and consulting services, focusing on its effective sales culture and the psychological factors that influence executives' decisions. It also explores opportunities for creating similar services in different contexts.
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