44: The Mastermind Behind Sidemen's Content Machine

Victor Bengtsson, Head of Content of Sidemen, discusses working behind the scenes with the Sidemen group. They talk about the creation of Side Plus, a fan service platform, and the nervousness of launching it. They also reflect on the challenges of starting a new life in a different country. The chapter highlights the camaraderie and team effort within the Sidemen group, as well as the importance of work-life balance.