44: The Mastermind Behind Sidemen's Content Machine
Sep 27, 2023
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Victor Bengtsson, Head of Content of Sidemen, discusses working behind the scenes with the Sidemen group. They talk about the creation of Side Plus, a fan service platform, and the nervousness of launching it. They also reflect on the challenges of starting a new life in a different country. The chapter highlights the camaraderie and team effort within the Sidemen group, as well as the importance of work-life balance.
Life insurance provides financial security and peace of mind in difficult times.
Hard work and commitment are essential for achieving success in the entertainment industry.
Sidemen Plus offers exclusive content and a more intimate fan experience beyond YouTube.
Deep dives
The power of life insurance
The podcast episode discusses the importance of having life insurance, particularly in light of unforeseen tragedies. The speaker shares a personal experience of a family member's sudden death and the subsequent necessity of selling their home. The episode emphasizes the need to prioritize obtaining life insurance and highlights the significant financial savings that can be achieved by comparing different insurance policies. The story serves as a reminder that life insurance can provide financial security and peace of mind in difficult times.
The impact of working with the Sidemen
The podcast episode features Victor Benson, who reflects on his journey of working with the Sidemen entertainment brand. He describes his experience of starting as a talent manager for his brother who was a gamer. He recounts the growth and success of his brother's gaming career, as well as their collaboration with famous gaming organizations. Benson shares his transition to working with the Sidemen, discussing the impact they have made in the culture and the opportunities they have created for themselves and others. He highlights the importance of hard work and commitment in achieving success.
The value of sidemen-plus subscription
The podcast episode delves into the concept of Sidemen Plus (side-plus) - a fan subscription service that offers exclusive content and a more intimate experience with the Sidemen. The episode emphasizes that Sidemen Plus provides a fan experience beyond just watching YouTube videos, allowing fans to see a different side of the Sidemen, free from the constraints of YouTube's algorithm. The subscription offers behind-the-scenes footage, longer-form content, and a platform to connect more closely with the Sidemen. It aims to provide additional value to hardcore fans who want to get closer to the creators and consume content that goes beyond the current YouTube meta.
Building Sidemen entertainment
The podcast episode features Victor Benson discussing his role in the growth and success of the Sidemen entertainment brand. Benson shares his journey from working at a small company to collaborating with creative agencies and eventually joining the Sidemen. He highlights his experience of managing talent, expanding the Sidemen's digital platforms, and leading the creation of Sidemen Plus. Benson emphasizes the hard work and dedication of the Sidemen team and their ability to deliver exceptional content and productions. He expresses his hopes for the Sidemen's continued success and their ability to leave a lasting legacy.
The emotional impact of the charity match
The podcast episode explores the emotional impact of the Sidemen's charity match. The speaker discusses the intense pressure leading up to the match and the desire for it to be a success. They reflect on the fan reception, the high attendance, and the positive response to the event. The speaker highlights the pride and joy felt by the Sidemen team in organizing the match and providing a memorable experience for both the fans and themselves. They express their hopes for future iterations of the event and the importance of maintaining the enjoyment and satisfaction of the Sidemen and their audience.
