44: The Mastermind Behind Sidemen's Content Machine
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Working with the Side Men: Reflections on the Journey
This chapter explores what it's like to work with the Side Men, discussing the constant pressure and surprises of working with them. It highlights the genuine camaraderie within the group and emphasizes the team effort behind their success. The chapter also touches on the impact of the Sidemen brand and its significance as a cultural phenomenon.
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