eCommerce Fuel cover image

eCommerce Fuel

A New Spin on the Traditional Sales Funnel

Nov 24, 2023
Join Christie Mims, owner of CoachPony.com and TheRevolutionaryClub.com, as she shares insights into the 'Sphere of Influence Marketing Method' and strategies for building a business offline. Discover the process of identifying a suitable coach, addressing objections, and engaging clients at various commitment levels. Emphasis is placed on independence from social media, while exploring passive income, developing a natural voice, and closing the deal. The podcast also includes casual conversations about childhood memories, favorite books, and an invitation to join the e-commerce fuel community.
59:33
Creator website

Episode guests

Christie Mims

Podcast summary created with Snipd AI

Quick takeaways

  • The Sphere of Influence (SOI) marketing method involves creating interconnected web pages to attract clients and address objections, emphasizing the power of building a business beyond social media.
  • Building core systems is essential for a successful coaching business, providing structure, predictability, and credibility, similar to Henry Ford's assembly line system revolutionizing the automobile industry.

Deep dives

The Power of Sphere of Influence and Building a Strong Business

The podcast episode discusses the concept of Sphere of Influence (SOI) marketing, which involves creating a series of interconnected web pages that gently pull people towards a business by providing valuable content. The host shares their personal experience with utilizing SOI to differentiate their coaching business and attract clients. They emphasize the importance of addressing objections and changing beliefs to align with the business's philosophy. Additionally, the episode explores the idea of building a business and generating leads without relying on social media, highlighting strategies such as guest blogging, guest speaking, and establishing referral partnerships. The guest underscores the effectiveness of these non-social media methods in growing a successful business.

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