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Musician-Inventor Origin Story
- Will Henshall describes his background as a songwriter and inventor who played in London Beat and wrote a global hit.
- He used that music experience plus pro audio tech work to explore how music affects people and focus.
Cubicle Moment That Sparked Focus@Will
- Will recounts working in a cubicle at Avid and needing headphones to block office noise while staying productive.
- That experience prompted his long journey to build Focus@Will to find non-distracting concentration music.
Match Music Energy To Brain Type
- Different brain types need different music energy to focus, so one soundtrack won't suit everyone.
- Will says Focus@Will categorized listeners into roughly 36 brain-type buckets to match music energy to people.