Shifting Author Mindset

Transitioning an author brand requires time and introspection. After deciding to pivot from writing under her real name to focusing on her JF Penn brand, the speaker struggled initially but found that embracing her darker creative side became crucial. She detailed her substantial collection of over 22 projects that highlight diverse stories and ideas waiting to be developed, emphasizing her passion for storytelling. A key turning point occurred during a networking event, where she confidently introduced herself as a thriller author, marking an important shift in how she perceives and presents her identity.