The Creative Penn Podcast For Writers cover image

The Creative Penn Podcast For Writers

Lessons Learned from 13 Years as an Author Entrepreneur

Sep 13, 2024
Joanna Penn, an award-winning, New York Times bestselling author and podcaster, shares insights from her 13-year journey as an author entrepreneur. She emphasizes the importance of pivoting your author brand, the role of AI in enhancing creativity, and embracing community support through platforms like Patreon. Joanna reveals how a small paywall has positively impacted her mental health and discusses prioritizing physical fitness, especially for women post-menopause. Join her as she reflects on growth, creativity, and the joy of creating beautiful books.
32:46

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Quick takeaways

  • Transitioning an author brand requires patience and courage, as embracing one’s darker creative side can be essential for growth.
  • Utilizing AI tools has transformed the author's productivity and creativity, allowing for innovative marketing and design in her projects.

Deep dives

Shifting Author Mindset

Transitioning an author brand requires time and introspection. After deciding to pivot from writing under her real name to focusing on her JF Penn brand, the speaker struggled initially but found that embracing her darker creative side became crucial. She detailed her substantial collection of over 22 projects that highlight diverse stories and ideas waiting to be developed, emphasizing her passion for storytelling. A key turning point occurred during a networking event, where she confidently introduced herself as a thriller author, marking an important shift in how she perceives and presents her identity.

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