Sounds Like A Cult

The Cult of Astrology Apps

4 snips
Nov 19, 2024
Astrologer Aliza Kelly, co-founder of an astrology dating app and host of Horoscope Weekly, joins the discussion on astrology apps. They explore how these platforms serve as modern cults, offering comfort in uncertainty while raising questions about authenticity. Aliza critiques the commercialization of spirituality and the psychological manipulation behind vague notifications. The conversation highlights the tension between new age trends and genuine personal connection, urging a balance between technology and traditional practices.
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ANECDOTE

Align App Journey

  • Aliza Kelly and her co-founder created an astrology dating app called Align.
  • They struggled to balance their vision with investor demands for data exploitation.
INSIGHT

CoStar and Politics

  • CoStar's success likely stemmed from the Trump presidency and the desire for alternative spiritual authority.
  • People sought solace and answers during uncertain times.
INSIGHT

Political Influence

  • Astrology apps, while popular among progressive groups, also attract conspiracy theorists.
  • Silicon Valley's involvement adds a layer of political influence.
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