6min chapter

Sounds Like A Cult cover image

The Cult of Astrology Apps

Sounds Like A Cult

CHAPTER

Astrology in the Age of Apps

This chapter critiques the impact of technology on astrology, focusing on how apps and social media dilute the personalized experience inherent in traditional practices. It also examines the manipulative marketing tactics used to engage users and the commodification of astrology in the digital realm.

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