9min chapter

Sounds Like A Cult cover image

The Cult of Astrology Apps

Sounds Like A Cult

CHAPTER

Astrology Apps: Between Spirituality and Sensationalism

This chapter examines the rise of astrology apps and their complex political and social implications, particularly within progressive communities. It critiques the commercialization of spirituality and the alarming connections between sensationalist astrology on platforms like TikTok and opportunistic marketing, questioning the motivations driving user engagement.

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