Corporate Competitor Podcast Canva Chief Evangelist Guy Kawasaki says: Don’t make a mission statement, make a mantra.
Nov 6, 2024
Guy Kawasaki, Chief Evangelist at Canva and former Apple marketer, shares insights from his remarkable career. He discusses the concept of using mantras instead of lengthy mission statements for clearer communication. Kawasaki also emphasizes the significance of a growth mindset, reflecting on his passion for taking up sports like hockey and surfing later in life. He draws parallels between sports and effective leadership, advocating for a focus on simplicity, teamwork, and genuine product belief to inspire success.
AI Snips
Chapters
Transcript
Episode notes
Mission Statement vs. Mantra
- Don't create long, forgettable mission statements.
- Instead, craft short, memorable mantras like Canva's "democratize design."
Candid Feedback
- Guy Kawasaki recounts an early experience with Steve Jobs where he critiqued a company, unaware its CEO was present.
- Jobs valued Kawasaki's candid assessment, highlighting his focus on product excellence.
Authentic Evangelism
- True evangelism requires genuine belief in the product.
- Unlike traditional marketing, it prioritizes the other person's best interests.