Canva Chief Evangelist Guy Kawasaki says: Don’t make a mission statement, make a mantra.
Corporate Competitor Podcast
The Power of Mantras Over Mission Statements
This chapter explores the distinction between mission statements and mantras, emphasizing the clarity and memorability of mantras. It suggests that mantras serve as more effective guiding principles for both employees and customers compared to traditional, complex mission statements.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
