Corporate Competitor Podcast cover image

Canva Chief Evangelist Guy Kawasaki says: Don’t make a mission statement, make a mantra.

Corporate Competitor Podcast

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Beyond Marketing: The Role of a Product Evangelist

This chapter contrasts the roles of a Chief Marketing Officer and a Chief Evangelist, emphasizing the deeper commitment required for evangelism. It explores the DICE criteria for great products and the importance of genuine belief in those products, bolstered by anecdotes from the authors’ experiences at Apple and Canva.

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