Business Wars
Vogue: Once and Forever | Astonish Me | 2
Sep 25, 2024
Dive into the competitive world of fashion journalism in the 1930s and 40s, where fierce rivalries ignite between Vogue and Harper's Bazaar. Discover how Diana Vreeland's bold vision transformed Vogue and how Helen Gurley Brown revolutionized Cosmopolitan with her seductive flair. Explore the struggles and triumphs of key figures like Carmel Snow and Edna Chase as they navigated a turbulent industry. Witness the pivotal moments that shaped modern fashion magazines and foreshadowed the rise of future icons like Anna Wintour.
37:55
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Carmel Snow's groundbreaking decision to hire an inexperienced photographer transforms Harper's Bazaar's aesthetic, revolutionizing fashion photography with dynamic, motion-filled imagery.
- Vogue's strategic shift towards celebrating American beauty during challenging times leads to the successful launch of its Americana issue, significantly enhancing its market presence.
Deep dives
Carmel Snow's Visionary Shift in Fashion Photography
In 1933, Carmel Snow takes a significant risk by hiring a young Hungarian photographer with no experience in fashion photography for a critical shoot for Harper's Bazaar. He adopts a dynamic approach to capturing the model in motion, breaking away from the static poses typical of that era. Despite language barriers and her initial panic over the unsatisfactory current cover, Snow's vision comes to life when the model runs joyfully along the beach, resulting in a striking photograph that becomes iconic. This shoot not only revitalizes the magazine's aesthetic but also sets a new standard for fashion photography, emphasizing action and spontaneity.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
