Business Wars Vogue: Once and Forever | Astonish Me | 2
Sep 25, 2024
Dive into the competitive world of fashion journalism in the 1930s and 40s, where fierce rivalries ignite between Vogue and Harper's Bazaar. Discover how Diana Vreeland's bold vision transformed Vogue and how Helen Gurley Brown revolutionized Cosmopolitan with her seductive flair. Explore the struggles and triumphs of key figures like Carmel Snow and Edna Chase as they navigated a turbulent industry. Witness the pivotal moments that shaped modern fashion magazines and foreshadowed the rise of future icons like Anna Wintour.
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Carmel Snow's Daring Move to Harper's Bazaar
- Carmel Snow defects from Vogue to Harper's Bazaar in 1933.
- She orchestrates a groundbreaking cover featuring an action shot of a model running on a beach.
New Talent Fuels Competition
- In 1933, amidst rising global tensions, Carmel Snow capitalized on talent fleeing Europe.
- This influx of fresh perspectives fueled a new era of competition between Vogue and Harper's Bazaar.
Vogue's Americana Issue
- Vogue editor Edna Chase proposes an "Americana" issue in 1937.
- This patriotic theme becomes a yearly success, boosting Vogue's circulation to over 300,000.
