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Vogue: Once and Forever | Astonish Me | 2

Business Wars

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Fashioning Resilience Amidst Turmoil

This chapter explores the dynamic landscape of fashion journalism in the late 1930s and early 1940s, detailing the competition between Vogue and Harper's Bazaar during a time of global uncertainty. It emphasizes Edna Chase's impactful strategies at Vogue and Carmel Snow's tenacity at Harper's Bazaar amidst the challenges posed by the war.

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