On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters
Jul 1, 2024
51:33
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Getty Images CEO Craig Peters discusses the impact of AI on the media industry, the importance of protecting visual truth, and the challenges of deep fakes in the 2024 election.
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Quick takeaways
Getty Images is adapting to AI impact while safeguarding creator rights and industry standards.
CEO Craig Peters emphasizes transparency and collaboration for responsible AI integration.
Getty AI tools empower creators by ensuring indemnification and content ownership in the AI content landscape.
Deep dives
Ferragamo: A Legacy of Timeless Fashion and Ethical Practices
Ferragamo, a renowned name in luxurious footwear, boasts a century-old legacy rooted in marrying abstract art with quality craftsmanship. Their commitment to ethical supply chains and sustainable practices for over a decade resonates through classic ballerinas and modern moccasins that harmonize fashion with comfort, exemplified by Kara Swisher's endorsement. Ferragamo continues to redefine timeless styles with a contemporary twist, offering premium footwear that combines elegance and sustainability.
Getty Images: Bridging History and Innovation in Visual Content
Getty Images, led by CEO Craig Peters, stands as a powerhouse in visual content creation and distribution, featuring a vast inventory of editorial and creative materials. Boasting partnerships with major media entities and a comprehensive archive of historical images, Getty Images portrays a commitment to upholding industry standards and protecting creator rights amidst technological advancements. Peters' proactive stance on advancing industry norms amidst the rise of generative AI reflects a strategic vision to collaboratively navigate evolving tech landscapes.
Navigating the Complexities of Generative AI and Copyright Protection
The advent of generative AI tools like OpenAI's Dali poses intricate challenges in safeguarding copyrighted images and ensuring authenticity in the digital realm. Getty Images' strategic approach underscores a dual commitment to embracing AI technology for enhancing creative possibilities while vigilantly safeguarding creator rights against potential infringements. Peters' emphasis on transparency, accountability, and industry collaboration signals a proactive stance in navigating copyright complexities and setting standards for responsible AI deployment.
Empowering Content Creators Amidst AI Advancements
Getty Images' innovative initiatives, such as partnerships with NVIDIA and PICS Arts, underscore a forward-thinking approach to leveraging AI tools responsibly for content creation. The introduction of Getty AI tools marks a paradigm shift in enabling businesses to produce high-quality, AI-generated content while ensuring revenue shares for content creators. Peters' emphasis on indemnification and content ownership signifies a concerted effort to empower creators in the AI-driven content landscape.
Maintaining Integrity and Authenticity in Media Amidst Technological Shifts
Getty Images' unwavering focus on authenticity, ethical content sourcing, and quality standards underscores a resilient approach to navigating the evolving media landscape. Craig Peters' insightful exploration of generative AI implications and copyright protection highlights a pivotal industry dialogue on upholding journalistic integrity and combating misinformation. Getty Images' commitment to quality content creation amidst economic challenges and technological shifts epitomizes a steadfast dedication to industry principles and creative empowerment.
Hands with six fingers, mouths with dozens of teeth, hairlines and limbs out of whack: We’ve all seen eye-roll worthy generative AI images. But despite the prevalence of these easy to spot fakes, photography and video media companies like Getty Images are already feeling the impact of AI and trying to integrate the technology without compromising their core business. Kara speaks with Getty CEO Craig Peters about why he can promise users of the Getty AI Generator “uncapped indemnity”, whether he thinks licensing agreements with OpenAI and similar AI companies are “Faustian” deals with the devil, and how better standards to protect visual truth and authenticity could help the industry remain financially viable in the long run. Plus: how worried should we be about deep fakes impacting the 2024 election?
Questions? Comments? Email us at on@voxmedia.com or find Kara on Instagram/Threads as @karaswisher