On with Kara Swisher On Creepy Fingers, Deep Fakes, and Fair Use with Getty Images CEO Craig Peters
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Jul 1, 2024 Craig Peters, CEO of Getty Images, dives into the intersection of AI and visual content. He discusses the challenges of generative AI, highlighting the need for authenticity in visual storytelling. Peters promises users 'uncapped indemnity' with Getty’s AI tool, while questioning the ethics of licensing agreements with AI companies. The conversation also touches on the potential impact of deep fakes on the upcoming elections and emphasizes the urgent need for clear standards in content authenticity to protect creators and maintain trust in the industry.
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Getty's Initial Response to AI
- Getty Images banned AI-generated images from its database to prioritize authentic content.
- They recognized the potential risks of copyright infringement from scraped images.
Getty's AI Generator
- Getty's AI generator is trained on licensed content with model and property releases.
- This approach ensures indemnification for users and avoids copyright issues.
Uncapped Indemnification
- Getty Images offers uncapped indemnification for its AI-generated images.
- This protects users from potential legal issues arising from copyright infringement.