Navigating Technology and Support Systems

Hands with six fingers, mouths with dozens of teeth, hairlines and limbs out of whack: We’ve all seen eye-roll worthy generative AI images. But despite the prevalence of these easy to spot fakes, photography and video media companies like Getty Images are already feeling the impact of AI and trying to integrate the technology without compromising their core business. Kara speaks with Getty CEO Craig Peters about why he can promise users of the Getty AI Generator “uncapped indemnity”, whether he thinks licensing agreements with OpenAI and similar AI companies are “Faustian” deals with the devil, and how better standards to protect visual truth and authenticity could help the industry remain financially viable in the long run. Plus: how worried should we be about deep fakes impacting the 2024 election?

Questions? Comments? Email us at on@voxmedia.com or find Kara on Instagram/Threads as @karaswisher

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