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San Diablo Churros Founder Scott Porter

9 snips
Nov 4, 2024
Scott Porter, founder of San Diablo Churros, discusses his journey of creating gourmet filled churros that are set to hit Target shelves. He shares the innovative process behind their new frozen churro line and the emotional connections consumers have with churros. Porter highlights the challenges of entering the frozen dessert market and reflects on the cultural significance of churros as a nostalgic treat. The conversation also touches on adapting the business during the pandemic and exciting future ventures, including potential restaurant partnerships.
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ANECDOTE

Frozen Churro Launch

  • Scott Porter introduces new frozen, pre-filled churros.
  • This is a world exclusive reveal on the podcast.
ANECDOTE

Landing Target

  • Target reached out to San Diablo Churros after seeing the churro trend.
  • This led to a tasting in Minneapolis and a deal to stock San Diablo churros.
INSIGHT

Target Fandom

  • The intense fandom surrounding Target, particularly among "Target moms," is a unique phenomenon.
  • Influencer accounts with millions of followers are devoted to Target products.
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