In this exciting episode, we dive into the world of churros with the founder of San Diablo Churros! Join us as we explore the innovative journey of bringing gourmet filled churros to the masses, including their new frozen churro line set to hit Target stores in Texas, Oklahoma, and Colorado this fall.
Discover how the churro craze is taking over grocery aisles, the challenges of entering the frozen dessert market, and the unique story behind the creation of San Diablo. We also discuss the nostalgia and joy that churros bring to people's lives, and how this beloved treat is evolving in the culinary landscape.
From catering events to launching a churro-making kit during the pandemic, learn about the entrepreneurial spirit that drives this delicious venture. Plus, hear about the exciting future plans for San Diablo, including potential partnerships with restaurants and grocery stores.
00:00 - Introduction to San Diablo Churros
00:37 - The frozen churro line and its launch
02:05 - How they got into Target
06:07 - The journey of starting the churro business
10:03 - The impact of churros on memories and experiences
22:38 - The challenges of scaling the business
30:14 - Future plans and potential partnerships
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