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Product Discovery in the Real World: Lessons from The New York Times, Citi, and LinkedIn
Oct 24, 2024
Dan Blumberg, founder of Modern Product Minds and former product leader at The New York Times, shares his wealth of experience in product discovery across traditional enterprises. He highlights the unique challenges product managers face in legacy systems, discusses the importance of genuine user feedback, and offers strategies to test ideas without risking brand reputation. Dan also emphasizes fostering cross-functional collaboration and moving customers from hypothetical interest to real commitments, providing actionable insights for anyone in finance, media, or traditional industries.
42:18
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Quick takeaways
- Product discovery in traditional enterprises requires tailored, data-driven methods to address legacy systems and customer needs effectively.
- Clear problem definition and hypothesis linking to objectives are essential for prioritizing product discovery and engaging stakeholders in innovation.
Deep dives
Product Discovery in Real-World Companies
The discussion highlights that many product professionals work in traditional industries rather than trendy startups. The guest, Dan Bloomberg, emphasizes the realities faced by those in companies like Citibank and the New York Times, which often have legacy issues and real-world challenges. He contrasts the excitement surrounding startups with the sustainable, often complex problems that dominate larger organizations. This perspective on product discovery reflects the need for a practical approach that accounts for existing products and customer experiences.
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