Business Wars

Cruise Ship Wars | A Shot Across the Bow | 3

5 snips
Jul 17, 2024
The cruise industry heats up as Carnival's founders push for growth through bold acquisitions. Meanwhile, a new leader at Royal Caribbean shakes things up, showing that competition won't back down easily. Norwegian struggles to keep pace as drama unfolds over a missing $350 million, threatening Royal Caribbean's stability. The rivalry intensifies with innovative branding and strategic moves, while companies adapt to ever-changing consumer demands. Join the stormy waters of corporate transformation and lobbying in a high-stakes battle at sea!
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ANECDOTE

The Phoenix

  • Norwegian Cruise Line's Knut Kloster designed the "Phoenix," a massive cruise ship.
  • It featured a real beach, palm trees, and even smaller boats on board.
ANECDOTE

Brotherly Ultimatum

  • Einar Kloster prioritized Norwegian Cruise Line's IPO over the Phoenix.
  • He gave his brother, Knut, an ultimatum, leading to Knut's departure.
ANECDOTE

Image Makeover

  • Mickey Arison changed his appearance after a banker suggested it would improve investor perception.
  • He cut his hair and bought a business suit to look like a corporate executive.
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