Cruise Ship Wars | A Shot Across the Bow | 3
Business Wars
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Battles at Sea: The Rise of Carnival Cruise Lines
This chapter delves into the competitive dynamics of the cruise industry, focusing on Carnival Cruise Lines' innovative branding as the 'fun ship' and its strategic maneuvers in the late 1980s. It contrasts Carnival's successful IPO and aggressive acquisition efforts with Norwegian Cruise Line's challenges, setting the stage for a transformative corporate rivalry.
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