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Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
This New Tool is Positioned to Disrupt Traditional Search
Nov 15, 2024
In this engaging conversation, Morgan Overholt, an expert in SEO and AI, shares her insights on the transformative SearchGPT tool that's reshaping search dynamics. Highlights include a humorous dive into the recent November Core Update and its impact on SEO rankings. They explore the niche landscape, comparing AI tools like ChatGPT with traditional search engines. Morgan also shares quirky niche websites, sparking laughter about the 'invisible cow' game. Tune in for valuable strategies for navigating the evolving world of AI and SEO!
01:04:35
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Quick takeaways
- The November core update signifies a shift towards valuing genuine user experience and quality content over traditional SEO keyword tactics.
- A recent study on AI-related keywords emphasizes the importance of optimizing for long-tail queries and mobile traffic for new content creators.
Deep dives
November Core Update Overview
The November core update launched on November 11th, and early findings revealed trends in how organic rankings align with AI-generated content. Research showed that content which provides genuine value and enhances user experience is increasingly rewarded, indicating a shift away from traditional SEO tactics focused solely on keyword density. Additionally, fluctuations were noted primarily in lower ranking positions, suggesting that the update redistributes rankings but doesn’t drastically impact well-established top-ranking content. These details hint that adapting to user intent and quality over classic SEO strategies could be crucial for website visibility.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode