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Navigating the AI Landscape in Search Strategies
This chapter examines the impact of AI overviews on traffic and content strategies for small publishers, emphasizing the significance of long-tail keywords. It draws parallels between current AI challenges and past issues with featured snippets, while exploring changes in search engine dynamics introduced by Search GPT. The discussion highlights the potential benefits and pitfalls of AI-generated content in search results, particularly for lower domain authority sites.
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