TED Talks Daily What farmers need to be modern, climate-friendly and profitable | Beth Ford
May 27, 2021
Beth Ford, CEO of Land O'Lakes, champions a sustainable future for farmers. She emphasizes the urgent need for broadband access in rural America, linking it to national security and modern agriculture. Ford discusses innovative, tech-driven farming practices that enhance resilience against climate change. She outlines strategies for farmers to leverage sustainability for profitability, including partnerships and exploring market opportunities like carbon credits. Her vision is a call to action for making farming more efficient, profitable, and ecologically friendly.
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Broadband Access as a Right
- Broadband access is crucial for rural communities, impacting education and business.
- It's a national security issue and should be a basic right like electricity.
Wi-Fi on Buses
- Kids in some rural areas use Wi-Fi on school buses or sit outside libraries/McDonald's for internet access.
- This highlights the disparity and urgency of the broadband issue.
Technology's Impact on Farming
- Modern farming relies on technology like satellite data and auto-steer tractors.
- However, unreliable broadband access hinders the effective use of these tools.