Lili Chemla, the founder of Leset, is joined by Hollywood star Jennifer Lawrence and fashion influencer Hailey Bieber. They delve into the art of building a lasting fashion brand, focusing on the finest white tee and the appeal of matching sets. Lili shares insights into the meticulous design process behind her brand's success and the nostalgic resurgence of 90s trends. Excitement buzzes around the grand opening of their new NYC store, showcasing a fresh shopping experience that blends chic aesthetics with practicality.
Lily Shemla discusses the importance of staying true to brand identity while creating timeless and versatile fashion essentials for everyday wear.
The conversation highlights Lisette's commitment to sustainability through mindful production choices, including smaller quantity runs to minimize waste.
Deep dives
Fashion Week Experience
The episode discusses the host's brief visit to Fashion Week in New York City, punctuated by personal commitments, including attending a wedding. The excitement surrounding the Tory Burch show, which the host considers a favorite, is highlighted, along with the exhaustion that comes from such fast-paced events. The host also shares personal anecdotes about dealing with discomfort from wearing fashionable shoes and the struggle to find sleep while in the city. This sets the stage for a light-hearted exploration of fashion and personal style amidst the whirlwind of Fashion Week activities.
The Journey of Lisette
The guest, Lily Shemla, shares insights into her fashion brand, Lisette, which has gained popularity for its stylish yet comfortable basics. The discussion covers the brand’s commitment to staying true to its identity while shaping fashion trends, emphasizing the importance of creating timeless wardrobe essentials. Shemla reflects on her journey from her previous brand, Leona, and the lessons learned through trial and error in the fashion industry. The challenges faced while transitioning to Lisette were pivotal in defining the brand's focus on creating versatile pieces for everyday wear.
Building a Lasting Brand
Lily Shemla delves into the pivotal mindset required for sustaining a successful brand in the competitive fashion landscape. This includes the careful consideration of brand identity and the objective to produce recognizable styles that resonate with customers, even without visible labels. The conversation emphasizes the significance of understanding customer needs and the role of trial and error in refining product offerings. By channeling creativity into unique designs and maintaining high-quality standards, Lisette aims to establish a lasting impression in the market.
Sustainable Practices in Fashion
The episode touches on the issues of sustainability and waste in the fashion industry, with Shemla sharing her approach to minimizing environmental impact through mindful production choices. Lisette's strategy involves producing in smaller quantities to avoid excess inventory, which aligns with an ethos of quality over quantity. She emphasizes the importance of using core fabrics and how focusing on customer preferences helps dictate production runs. The aim is to strike a balance between meeting demand and keeping the production process sustainable, showcasing the brand's commitment to responsible fashion.
There's only one brand I go to for all things basics - the best white tee, a buttery soft PJ set, and an effortlessly chic travel outfit - and that's Leset. Founded by designer Lili Chemla, the brand has built a community around finding your perfect matching set, and found fans like Jennifer Lawrence and Hailey Bieber along the way. In today's episode, we talk about how to build a brand that lasts, what goes into making their best-selling white tee, and their new NYC store location.
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