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Meet The Brand Behind The Best White Tee, Leset

Let's Get Dressed

CHAPTER

Fashion Brand Launch and Rebranding Journey

This chapter explores the excitement and challenges of launching a new fashion store, detailing the brand's origins, production strategies, and a discovery of vintage fabrics. It also delves into the transformative journey of rebranding, emphasizing the importance of clarity in identity and the liberating experience of letting go of past concepts.

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