Lili Chemla, the founder of Leset, is joined by Hollywood star Jennifer Lawrence and fashion influencer Hailey Bieber. They delve into the art of building a lasting fashion brand, focusing on the finest white tee and the appeal of matching sets. Lili shares insights into the meticulous design process behind her brand's success and the nostalgic resurgence of 90s trends. Excitement buzzes around the grand opening of their new NYC store, showcasing a fresh shopping experience that blends chic aesthetics with practicality.