Business Wars Macy’s vs Gimbels - Fathers, Sons, and Civil War | 2
Dec 4, 2019
Explore the dramatic clashes between R.H. Macy's thriving department store and the ambitious Gimbel brothers. Amid the Civil War, personal turmoil unfolds as Macy's son deserts for the Union Army. Innovative marketing strategies contrast with family struggles, showcasing resilience and reconciliation against a backdrop of societal upheaval. The podcast delves into the significant impact of immigrant partnerships and strategic planning, foreshadowing an intense showdown between two retail giants that will redefine their legacies.
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Roland's Desertion
- Roland Macy Jr., barely 17, deserted the Union Army in 1864.
- He was caught, imprisoned, and faced severe punishment, jeopardizing his father's store's reputation.
Kitten Christmas
- Margaret Getchell, a Macy's employee, orchestrated a Christmas promotion with kittens in doll clothes.
- This innovative idea, including a cat lullaby and photos, significantly boosted Macy's sales.
Reputation and Reflection
- R.H. Macy's reputation is threatened by his son's desertion.
- Reflecting on his own youth, Macy recognizes his role in the strained relationship with his son.