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Macy’s vs Gimbels - Fathers, Sons, and Civil War | 2

Business Wars

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Marketing Triumphs and Family Turmoil in Civil War America

This chapter explores R.H. Macy's innovative marketing strategies, including heartwarming promotions to enhance holiday sales. Simultaneously, it examines his personal struggles with his son's desertion, revealing the complexities of his life amidst the backdrop of the Civil War.

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