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The Gartner Sales Podcast
Buying Generative AI for Sales, with Dan Gottlieb
Sep 26, 2023
Exploring the buying process of Generative AI for sales, B2B sales leaders considerations, practical steps for integrating GenAI, crafting a compelling business case, emotional impact and trust in AI sales processes, embracing disruptive technologies in sales for competitive edge
28:28
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Podcast summary created with Snipd AI
Quick takeaways
- Prioritize use cases and align desired features for successful implementation of generative AI in sales organizations.
- Establish trust in generative AI by measuring effectiveness through productivity gains, output expertise, and performance comparisons.
Deep dives
Introduction of New Podcast Co-Host and Return to Generative AI Topic
After an introduction of a new podcast co-host, Billy Lucky, the episode revisits the popular topic of generative AI due to listener demand. The focus shifts towards practical steps for sales leaders to introduce gen AI into their organizations. A key emphasis is placed on prioritizing use cases, capabilities, and aligning desired features with available commercial products to ensure speed to value and simplicity in implementation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode