Just a Couple of Dentists How He Built an 8-Figure Dental Software Company with Zero Marketing (ft. Brennon Dean)
Aug 5, 2025
Brennon Dean, founder of Flex Dental, created a patient communication platform for dental practices out of necessity, without prior coding or marketing experience. He shares the surprising motivations behind the software’s inception and how prioritizing customer support over development fueled its growth. The conversation dives into the complexities of selling a tech company, navigating business transitions, and the lessons learned from user feedback. Now, Brennon discusses his current pursuits, highlighting that retirement is not on his agenda.
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Necessity Sparked Flex Creation
- Brennon Dean built Flex Dental out of necessity when he couldn't find software to meet their patient communication needs.
- It started as a tool for his wife's practice and grew organically by word of mouth to other dentists.
Prioritize Customer Support First
- Prioritize customer support early by hiring support staff before developers.
- Fast, personal responses create a positive user experience that differentiates your product.
COVID Accelerated Flex Growth
- Flex's user growth was steady and predictable initially, then exploded during COVID due to demand for remote patient communication.
- The pandemic accelerated adoption of digital patient forms and communication features.