Episode 843: The New Force Driving Business Success

In this podcast, Dr. Ivan Meisner explores the concept of co-creation in business management and its importance in the age of the participatory consumer. He discusses the evolution of paradigms, the shift from competition to collaboration, and highlights the role of B&I as a leader in co-creation. The podcast also emphasizes the significance of having a social cause tied to a brand, such as the B&I Foundation, and the positive influence of 'The Third Paradigm' book on the organization.