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The Official BNI Podcast

Episode 843: The New Force Driving Business Success

Jan 17, 2024
In this podcast, Dr. Ivan Meisner explores the concept of co-creation in business management and its importance in the age of the participatory consumer. He discusses the evolution of paradigms, the shift from competition to collaboration, and highlights the role of B&I as a leader in co-creation. The podcast also emphasizes the significance of having a social cause tied to a brand, such as the B&I Foundation, and the positive influence of 'The Third Paradigm' book on the organization.
13:21
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Podcast summary created with Snipd AI

Quick takeaways

  • Co-creation allows consumers to work together with brands to ensure products meet their needs.
  • Focusing on solutions rather than dwelling on problems is key to addressing challenges effectively.

Deep dives

The Three Paradigms: Competition, Cooperation, and Co-Creation

The podcast discusses the concept of the three paradigms - competition, cooperation, and co-creation - which define different eras in business thinking. The first paradigm, competition, focused on productivity and defeating rivals, often neglecting the needs of people in the workforce. The second paradigm, cooperation, emphasized the importance of working together towards shared goals and recognizing the value of individuals in driving organizational success. The third paradigm, co-creation, goes beyond cooperation by bringing different parties together to produce, improve, or customize products and services. Today's consumers want to have a say in creating and improving the products they buy, and co-creation plays a vital role in this participatory consumer culture.

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