The Importance of Social Cause and Co-Creation

This chapter explores the significance of having a social cause tied to a brand, such as the B&I Foundation, which aids children in education. It also delves into the concept of co-creation and its benefits for organizations. Additionally, they highlight the positive influence of 'The Third Paradigm' book on the B&I organization and conclude with a sponsor ad for Myzeneraudioprograms.com.